Select Branded Content and Copywriting

Client: Mijenta Tequila

Challenge: Americans are used to thinking of tequila as a spirit to take shots with or to use in sugary mixed drinks.

Brand goal: Mijenta Tequila wants to position itself as a super premium, small-batch spirit that is carefully crafted with a
commitment to environmental sustainability and support for local artisans,

Idea: “Tall Tales and Cocktails” social and editorial spotlight, including:

12 editorial stories, 100% SOV of editorial landing page and corresponding features and recipes
“Presented by” attribution with sponsor logo displayed all content
“Off the Clock” reel featuring custom cocktail using Mijenta Tequila, shot at Bar Lula in NYC

Client: Campari Group (Cinzano)

Brand goal: Position Cinzano vermouth as a versatile, elevated, and core component to making sophisticated cocktails. Feature Cinzano alongside other Campari portfolio brands, such as Averna, Campari, and Aperol.

Idea: “Bring Back the Cocktail” editorial and social spotlight, including a collaboration with Evie Negri-Albert (@drinksbyevie) on original cocktail recipes featuring Campari portfolio brands. Below: Rosemary Averna Spritz and Apple Cider Aperol Spritz.

Client: Monogram Luxury Appliances

Brand goal: Promote the new Monogram Forge Heated Ice Press as the must-have tool for home cocktail and spirits enthusiasts. Show how this tool can create a bar-quality experience from the comfort of one’s own kitchen.

Idea: Share social content (Instagram post and stories) of a cold brew cocktail recipe featuring the Monogram Forge Heated Ice Press. This cocktail was also served to guests at the Food & Wine Classic in Aspen at the Monogram seminar in June 2023.