Select Branded Content and Copywriting

Client: Mijenta Tequila

Challenge: Americans are used to thinking of tequila as a spirit to take shots with or to use in sugary mixed drinks.

Brand goal: Mijenta Tequila wants to position itself as a super premium, small-batch spirit that is carefully crafted with a
commitment to environmental sustainability and support for local artisans,

Idea: “Tall Tales and Cocktails” social and editorial spotlight, including:

  • 12 editorial stories, 100% SOV of editorial landing page and corresponding features and recipes

  • “Presented by” attribution with sponsor logo displayed all content

  • “Off the Clock” reel featuring custom cocktail using Mijenta Tequila, shot at Bar Lula in NYC

Two cocktails with yellow liquid, topped with whipped cream, garnished with bee pollen salt rim, in clear glasses on a white napkin.
Two tropical cocktails in tall glasses with cherries and orange slices on skewers, set against a colorful orange and red background.
Article headline titled "Put Down That Shot Glass, Here's the Proper Way to Drink Tequila" with a subheading about tequila's complexity and a byline for Brad Japhe, published on August 1, 2022, along with social media icons for Facebook, Twitter, Pinterest, email, and print.
Article titled "18 Tequila Cocktails Every Home Bartender Should Make" by Oset Babür-Winter, updated April 10, 2023.

Client: Campari Group (Cinzano)

Brand goal: Position Cinzano vermouth as a versatile, elevated, and core component to making sophisticated cocktails. Feature Cinzano alongside other Campari portfolio brands, such as Averna, Campari, and Aperol.

Idea: “Bring Back the Cocktail” editorial and social spotlight, including a collaboration with Evie Negri-Albert (@drinksbyevie) on original cocktail recipes featuring Campari portfolio brands. Below: Rosemary Averna Spritz and Apple Cider Aperol Spritz.

A tall glass of spritz cocktail with a sprig of rosemary and green garnish, bubbles rising from the top, set against a rustic dark background.
An electric coffee or espresso grinder with a black and gold base, placed on a white marble countertop. A glass of cold brew coffee with ice and a lemon slice sits nearby.
Two wine glasses filled with an orange-colored cocktail, ice cubes, apple slices, and star anise.

Client: Monogram Luxury Appliances

Brand goal: Promote the new Monogram Forge Heated Ice Press as the must-have tool for home cocktail and spirits enthusiasts. Show how this tool can create a bar-quality experience from the comfort of one’s own kitchen.

Idea: Share social content (Instagram post and stories) of a cold brew cocktail recipe featuring the Monogram Forge Heated Ice Press. This cocktail was also served to guests at the Food & Wine Classic in Aspen at the Monogram seminar in June 2023.

Article titled 'Alpine Brew' about taking home a beverage after a food and wine event in Aspen, authored by food and wine editors, updated August 3, 2023.
A glass of dark iced coffee with ice cubes on a white marble surface, with sunlight casting shadows.